کد محصول : BM02 بلافاصله بعد از خرید به فایل کتاب دسترسی خواهید داشت Internet Marketing: Strategy, Implementation and Practice (third Edition) بازاریابی اینترنتی: استراتژی، اجرا و عملکرد
سال 2006 چاپ سوم – انتشارات Prentice Hall 584 صفحه – PDF قیمت: 30 دلار – لینک کتاب در Amazon Internet Marketing: Strategy, Implementation and Practice, Third Edition
provides a comprehensive guide to how organizations can use the
Internet to support their marketing activities, and covers all aspects
of Internet marketing — environment analysis, strategy development, and
digital marketing campaign-planning and execution. The book is based on emerging
academic models and examples of best practice from leading experts in
digital media. The practical knowledge developed through reviewing these
concepts and practices will enable the reader to exploit the
opportunities of marketing using the Internet while minimizing risks. The authors have been highly
successful in showing that they not only understand the relevant
academic literature but are also familiar with the complexities of real
life experienced by many practitioners. Dr Ahmad Jamal, Cardiff Business
School Comprehensive, up-to-date and practical in focus. Dr Lisa
Harris, Brunel University New features in this edition include: توضیحات محصول
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مقدمه کتاب:
The Essential Guide to Online Marketing
راهنمای ضروری برای بازاریابی آنلاین
سال 2008-2009 چاپ دوم – انتشارات Porcupine Press trading under DGR Writing & Reseal
376 صفحه – PDF
لینک کتاب در Amazon
“eMarketing: The Essential Guide to Online Marketing” is a one-stop
resource to kick start your eMarketing career, or to give it a much
needed boost. Featuring the tools and tactics essential to eMarketing
strategy, search engine optimisation, pay per click advertising, social
media, viral marketing, conversion optimisation, online reputation
management, mobile marketing and more! “eMarketing: The Essential Guide
to Online Marketing” comes from 10 years of practical experience in the
world of eMarketing from a leading digital agency.
There is no doubt about it – the Internet has changed the world we live in. Never before has it been so easy to access information, communicate with people all over the globe and share articles, videos, photos and all manner of media. The Internet has led to an increasingly connected environment, and the growth of Internet usage has resulted in declining distribution of traditional media: television, radio, newspapers and magazines. Marketing in this connected environment and using that connectivity to market is eMarketing. eMarketing embraces a wide range of strategies, but what underpins successful eMarketing is a user-centric and cohesive approach to these strategies. While the Internet and the World Wide Web have enabled what we call New Media, the theories that lead to the development of the Internet were being developed from the 1950s.
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