Assessing the nature and effectiveness of international marketing programs in an evolving economy انجام کسب و کار در لیبی: بررسی ماهیت و اثربخشی برنامه های بازاریابی خارجی در یک اقتصاد در حال تحول Izzudin Busnaina , Tony Woodall سال 2015 – ScienceDirect – Journal of International Business Review 17 صفحه – زبان انگلیسی – PDF برای دانلود این کتاب به لینک زیر مراجعه نماییدعنوان انگلیسی مقاله ISI:
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Global Marketing: A Decision Oriented Approach بازاریابی جهانی، یک رویکرد مبتنی بر تصمیمات
سال 2010 چاپ پنجم – انتشارات Pearson 800 صفحه – PDF لینک کتاب در Amazon The globalization of companies
is the involvement of customers, producers, suppliers, and other
stakeholders in the global marketing process. Global marketing therefore
reflects the trend of firms selling products and services across many
countries. Drawing on an incomparable breadth of international examples,
Svend Hollensen not only demonstrates how global marketing works, but
also how it relates to real decisions around the world. This book offers a truly
global approach with cases and exhibits from all parts of the world,
including Europe, the Middle East, Africa, the Far East, North and South
America. It provides a complete and concentrated overview of the total
international marketing planning process, along with many new,
up-to-date exhibits and cases, which illustrate the theory by showing
practical applications. · Extensive coverage of hot
topics such as glocalization, born globals, value creation, value net,
celebrity branding, brand piracy, and viral marketing, as well as a
comprehensive new section on integrated marketing communication through
social networking. · Brand new case studies
focus on globally recognized brands and companies operating in a number
of countries, including Build-A-Bear Workshop, Hello Kitty, Ralph Lauren
and Sony Music Entertainment. · Video cases featuring
firms such as Nivea, Reebok, Starbucks, Hasbro and McDonald’s accompany
every chapter and are available at www.pearsoned.co.uk/hollensen. · Real-world examples and exhibits enliven the text and enable the reader to relate to marketing models. About the author Svend Hollensen is Associate
Professor of International Marketing at the University of Southern
Denmark and has worked as a marketing consultant for several
international companies and organizations. His other Financial Times
Prentice Hall books include Marketing Management (2nd edition), published in 2010. Svend Hollensen writes
with real authority and insight having been involved in global marketing
both as a manager and academic. His book provides a framework within
which managers can develop their own approach to overseas markets, and
is illustrated with cases and insights that aid understanding. عنوان انگلیسی کتاب:
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Global Marketing (7th Edition)
بازاریابی جهانی
سال 2012 چاپ هفتم – انتشارات Pearson (Prentice Hall)
592 صفحه – PDF
لینک کتاب در Amazon
Global Marketing, Seventh Edition, builds on the worldwide success of the previous editions of Principles of Global Marketing and Global Marketing. Those books took an environmental and strategic approach by outlining the major dimensions of the global business environment. The authors also provided a set of conceptual and analytical tools that prepare students to successfully apply the 4Ps to global marketing. Our goal for all seven editions has been the same: to write a book that is authoritative in content yet relaxed and assured in style and tone. Here’s what students have to say:
“The textbook is very clear and easy to understand.”
“An excellent textbook with many real-life examples.”
“The authors use simple language and clearly state the important points.”
“This is the best textbook that I am using this term.”
“The authors have done an excellent job of writing a text than can be read easily.”
When Principles of Global Marketing first
appeared in 1996, we invited you to “look ahead” to such developments
as the ending of America’s trade embargo with Vietnam, Europe’s new
currency, Daimler AG’s Smart car, and Whirlpool’s expansion into
emerging markets. Those topics represented “big stories” in the global
marketing arena and continue to receive press coverage on a regular
basis. Guided by our experience using the text in undergraduate and
graduate classrooms and in corporate training seminars, we have revised,
updated, and expanded Global Marketing,
Seventh Edition. We have benefited tremendously from your feedback and
input; we also continue to draw on our direct experience in the
Americas, Asia, Europe, Africa, and the Middle East. The result is a
text that addresses your needs and the needs of instructors in every
part of the world. Global Marketing has
been adopted at scores of colleges and universities in the United
States; international adoptions of the English-language Global Edition
include Australia, Canada, China, Ireland, Italy, Japan, Malaysia, Saudi
Arabia, South Korea, Spain, and Sri Lanka. The text is also available
in Chinese (simplified and traditional), Japanese, Korean, Portuguese,
and Spanish editions.
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