کد محصول : BM02 بلافاصله بعد از خرید به فایل کتاب دسترسی خواهید داشت Internet Marketing: Strategy, Implementation and Practice (third Edition) بازاریابی اینترنتی: استراتژی، اجرا و عملکرد
سال 2006 چاپ سوم – انتشارات Prentice Hall 584 صفحه – PDF قیمت: 30 دلار – لینک کتاب در Amazon Internet Marketing: Strategy, Implementation and Practice, Third Edition
provides a comprehensive guide to how organizations can use the
Internet to support their marketing activities, and covers all aspects
of Internet marketing — environment analysis, strategy development, and
digital marketing campaign-planning and execution. The book is based on emerging
academic models and examples of best practice from leading experts in
digital media. The practical knowledge developed through reviewing these
concepts and practices will enable the reader to exploit the
opportunities of marketing using the Internet while minimizing risks. The authors have been highly
successful in showing that they not only understand the relevant
academic literature but are also familiar with the complexities of real
life experienced by many practitioners. Dr Ahmad Jamal, Cardiff Business
School Comprehensive, up-to-date and practical in focus. Dr Lisa
Harris, Brunel University New features in this edition include: توضیحات محصول
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