کد محصول : PN17
بلافاصله بعد از خرید به فایل کتاب دسترسی خواهید داشت
Normal vs spectacular science: The IMP Group and B2B marketing
عادی در مقابل علم تماشایی و فوق العاده: کمپانی IMP Group و بازاریابی B2B
Bernard Cova , Catherine Pardo , Robert Salle
سال 2015 – ScienceDirect – Journal of Industrial Marketing Management
4 صفحه – زبان انگلیسی – PDF
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Global Marketing (7th Edition)
بازاریابی جهانی
سال 2012 چاپ هفتم – انتشارات Pearson (Prentice Hall)
592 صفحه – PDF
لینک کتاب در Amazon
Global Marketing, Seventh Edition, builds on the worldwide success of the previous editions of Principles of Global Marketing and Global Marketing. Those books took an environmental and strategic approach by outlining the major dimensions of the global business environment. The authors also provided a set of conceptual and analytical tools that prepare students to successfully apply the 4Ps to global marketing. Our goal for all seven editions has been the same: to write a book that is authoritative in content yet relaxed and assured in style and tone. Here’s what students have to say:
“The textbook is very clear and easy to understand.”
“An excellent textbook with many real-life examples.”
“The authors use simple language and clearly state the important points.”
“This is the best textbook that I am using this term.”
“The authors have done an excellent job of writing a text than can be read easily.”
When Principles of Global Marketing first
appeared in 1996, we invited you to “look ahead” to such developments
as the ending of America’s trade embargo with Vietnam, Europe’s new
currency, Daimler AG’s Smart car, and Whirlpool’s expansion into
emerging markets. Those topics represented “big stories” in the global
marketing arena and continue to receive press coverage on a regular
basis. Guided by our experience using the text in undergraduate and
graduate classrooms and in corporate training seminars, we have revised,
updated, and expanded Global Marketing,
Seventh Edition. We have benefited tremendously from your feedback and
input; we also continue to draw on our direct experience in the
Americas, Asia, Europe, Africa, and the Middle East. The result is a
text that addresses your needs and the needs of instructors in every
part of the world. Global Marketing has
been adopted at scores of colleges and universities in the United
States; international adoptions of the English-language Global Edition
include Australia, Canada, China, Ireland, Italy, Japan, Malaysia, Saudi
Arabia, South Korea, Spain, and Sri Lanka. The text is also available
in Chinese (simplified and traditional), Japanese, Korean, Portuguese,
and Spanish editions.
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