کتاب راهنمای ضروری برای بازاریابی دیجیتال

عنوان انگلیسی:

eMarketing:The Essential Guide to Digital Marketing

عنوان فارسی:

راهنمای ضروری برای بازاریابی دیجیتال

نویسنده:

Robert Stokes

 تاریخ و نوبت چاپ – انتشارات:

سال 2011  چاپ چهارم  – انتشارات Porcupine Press trading under DGR Writing & Reseal

تعداد صفحات – فرمت فایل:

570 صفحه – PDF

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مقدمه فارسی کتاب:

کتاب راهنمای ضروری بازاریابی دیجیتال یک منبع جامع برای شروع کار بازاریابی آنلاین شما و یا حتی سرعت بخشیدن به آن است.  در این کتاب ابزارها و تاکتیک های ضروری برای بهینه سازی موتورهای جستجو، بهینه سازی ویدیو، برنامه ریزی رسانه ها، تبلیغات پرداخت به ازای هر کلیک ، رسانه های اجتماعی، بازاریابی تلفن همراه، بهینه سازی تبدیل، مدیریت شهرت آنلاین و خیلی موارد دیگر است.
کتاب راهنمای ضروری بازاریابی دیجیتال دربرگیرنده بیش از 12 سال تجربه عملی در جهان بازاریابی دیجیتال از یک سازمان بین المللی پیشرو در عرصه دیجیتال است.

مقدمه انگلیسی کتاب:

eMarketing: the essential guide to digital marketing is a one-stop resource to kick start your online marketing career, or to give it a much needed boost. Featuring the tools and tactics essential to search engine optimisation, video optimisation, media planning, pay per click advertising, social media, mobile marketing, conversion optimisation, online reputation management and much more!

eMarketing: the essential guide to digital marketing comes from over 12 years of practical experience in the world of eMarketing from a leading international digital agency. The Kindle version is a little lighter – no images or tables – but all the information and guidance you need is still jampacked into this textbook

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کتاب بازاریابی جهانی، یک رویکرد مبتنی بر تصمیمات

عنوان انگلیسی کتاب:

Global Marketing: A Decision Oriented Approach

عنوان فارسی کتاب:

بازاریابی جهانی، یک رویکرد مبتنی بر تصمیمات

نویسنده:

Svend Hollensen

 تاریخ و نوبت چاپ – انتشارات:

سال 2010  چاپ پنجم  – انتشارات Pearson

تعداد صفحات – فرمت فایل:

800 صفحه – PDF

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مقدمه کتاب:

The globalization of companies is the involvement of customers, producers, suppliers, and other stakeholders in the global marketing process. Global marketing therefore reflects the trend of firms selling products and services across many countries. Drawing on an incomparable breadth of international examples, Svend Hollensen not only demonstrates how global marketing works, but also how it relates to real decisions around the world.

 This book offers a truly global approach with cases and exhibits from all parts of the world, including Europe, the Middle East, Africa, the Far East, North and South America. It provides a complete and concentrated overview of the total international marketing planning process, along with many new, up-to-date exhibits and cases, which illustrate the theory by showing practical applications.

 · Extensive coverage of hot topics such as glocalization, born globals, value creation, value net, celebrity branding, brand piracy, and viral marketing, as well as a comprehensive new section on integrated marketing communication through social networking.

 ·  Brand new case studies focus on globally recognized brands and companies operating in a number of countries, including Build-A-Bear Workshop, Hello Kitty, Ralph Lauren and Sony Music Entertainment.

 ·  Video cases featuring firms such as Nivea, Reebok, Starbucks, Hasbro and McDonald’s accompany every chapter and are available at www.pearsoned.co.uk/hollensen.

 ·  Real-world examples and exhibits enliven the text and enable the reader to relate to marketing models.

About the author

Svend Hollensen is Associate Professor of International Marketing at the University of Southern Denmark and has worked as a marketing consultant for several international companies and organizations. His other Financial Times Prentice Hall books include Marketing Management (2nd edition), published in 2010.

 Svend Hollensen writes with real authority and insight having been involved in global marketing both as a manager and academic. His book provides a framework within which managers can develop their own approach to overseas markets, and is illustrated with cases and insights that aid understanding.

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Global Marketing (7th Edition)

عنوان انگلیسی کتاب:

Global Marketing (7th Edition)

عنوان فارسی کتاب:

بازاریابی جهانی

نویسنده:

Warren J. Keegan

 تاریخ و نوبت چاپ – انتشارات:

سال 2012  چاپ هفتم – انتشارات Pearson (Prentice Hall)

تعداد صفحات – فرمت فایل:

592 صفحه – PDF

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مقدمه کتاب:

Global Marketing, Seventh Edition, builds on the worldwide success of the previous editions of Principles of Global Marketing and Global Marketing. Those books took an environmental and strategic approach by outlining the major dimensions of the global business environment. The authors also provided a set of conceptual and analytical tools that prepare students to successfully apply the 4Ps to global marketing. Our goal for all seven editions has been the same: to write a book that is authoritative in content yet relaxed and assured in style and tone. Here’s what students have to say:

 “The textbook is very clear and easy to understand.”
 “An excellent textbook with many real-life examples.”
 “The authors use simple language and clearly state the important points.”
 “This is the best textbook that I am using this term.”
 “The authors have done an excellent job of writing a text than can be read easily.”
When Principles of Global Marketing first appeared in 1996, we invited you to “look ahead” to such developments as the ending of America’s trade embargo with Vietnam, Europe’s new currency, Daimler AG’s Smart car, and Whirlpool’s expansion into emerging markets. Those topics represented “big stories” in the global marketing arena and continue to receive press coverage on a regular basis. Guided by our experience using the text in undergraduate and graduate classrooms and in corporate training seminars, we have revised, updated, and expanded Global Marketing, Seventh Edition. We have benefited tremendously from your feedback and input; we also continue to draw on our direct experience in the Americas, Asia, Europe, Africa, and the Middle East. The result is a text that addresses your needs and the needs of instructors in every part of the world. Global Marketing has been adopted at scores of colleges and universities in the United States; international adoptions of the English-language Global Edition include Australia, Canada, China, Ireland, Italy, Japan, Malaysia, Saudi Arabia, South Korea, Spain, and Sri Lanka. The text is also available in Chinese (simplified and traditional), Japanese, Korean, Portuguese, and Spanish editions.

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عنوان انگلیسی کتاب:

Principles of Marketing (15th Edition)

عنوان فارسی کتاب:

اصول بازاریابی

نویسنده:

Philip T. Kotler

 تاریخ و نوبت چاپ – انتشارات:

سال 2013  چاپ پانزدهم – انتشارات Pearson (Prentice Hall)

تعداد صفحات – فرمت فایل:

720 صفحه – PDF

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