Global Marketing (7th Edition)

عنوان انگلیسی کتاب:

Global Marketing (7th Edition)

عنوان فارسی کتاب:

بازاریابی جهانی

نویسنده:

Warren J. Keegan

 تاریخ و نوبت چاپ – انتشارات:

سال 2012  چاپ هفتم – انتشارات Pearson (Prentice Hall)

تعداد صفحات – فرمت فایل:

592 صفحه – PDF

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مقدمه کتاب:

Global Marketing, Seventh Edition, builds on the worldwide success of the previous editions of Principles of Global Marketing and Global Marketing. Those books took an environmental and strategic approach by outlining the major dimensions of the global business environment. The authors also provided a set of conceptual and analytical tools that prepare students to successfully apply the 4Ps to global marketing. Our goal for all seven editions has been the same: to write a book that is authoritative in content yet relaxed and assured in style and tone. Here’s what students have to say:

 “The textbook is very clear and easy to understand.”
 “An excellent textbook with many real-life examples.”
 “The authors use simple language and clearly state the important points.”
 “This is the best textbook that I am using this term.”
 “The authors have done an excellent job of writing a text than can be read easily.”
When Principles of Global Marketing first appeared in 1996, we invited you to “look ahead” to such developments as the ending of America’s trade embargo with Vietnam, Europe’s new currency, Daimler AG’s Smart car, and Whirlpool’s expansion into emerging markets. Those topics represented “big stories” in the global marketing arena and continue to receive press coverage on a regular basis. Guided by our experience using the text in undergraduate and graduate classrooms and in corporate training seminars, we have revised, updated, and expanded Global Marketing, Seventh Edition. We have benefited tremendously from your feedback and input; we also continue to draw on our direct experience in the Americas, Asia, Europe, Africa, and the Middle East. The result is a text that addresses your needs and the needs of instructors in every part of the world. Global Marketing has been adopted at scores of colleges and universities in the United States; international adoptions of the English-language Global Edition include Australia, Canada, China, Ireland, Italy, Japan, Malaysia, Saudi Arabia, South Korea, Spain, and Sri Lanka. The text is also available in Chinese (simplified and traditional), Japanese, Korean, Portuguese, and Spanish editions.

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عنوان انگلیسی کتاب:

Principles of Marketing (15th Edition)

عنوان فارسی کتاب:

اصول بازاریابی

نویسنده:

Philip T. Kotler

 تاریخ و نوبت چاپ – انتشارات:

سال 2013  چاپ پانزدهم – انتشارات Pearson (Prentice Hall)

تعداد صفحات – فرمت فایل:

720 صفحه – PDF

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